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Privacy Policy
Last updated on 08 June 2026
Kelda Adventures Ltd (“Kelda Adventures”, “we”, “our”, or “us”) respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store and protect your information when you visit www.keldaadventures.com, contact us, submit an enquiry, make a booking, or take part in one of our guided cycling experiences.
Contact details
Kelda Adventures Ltd
Company number: 17141733
Email: contact@keldaadventures.com
Phone: +44 7913 560 918
The information we collect
We may collect and process the following types of personal data:
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Contact details such as your name, email address and telephone number
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Booking information such as tour choice, dates, group size and rider details
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Emergency contact information
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Information you choose to provide about your riding experience, preferences, accessibility requirements, and any relevant health or medical information needed to help us plan and deliver your ride safely
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Health or medical information you choose to share where relevant to your safety on a ride
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Payment and transaction information (although card payments may be processed by a third-party payment provider rather than stored directly by us)
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Communications you send to us by email, website forms, phone or social media
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Basic website usage information collected through cookies or analytics tools, where enabled
How we use your information
We use your personal data to:
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Respond to enquiries
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Manage bookings and provide our services
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Communicate with you before, during and after your ride or tour
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Prepare routes, logistics and rider information relevant to your booking
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Help keep participants safe during guided rides
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Process payments and maintain financial records
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Improve our website, services and customer experience
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Send occasional marketing communications where you have asked to receive them or where we are otherwise permitted to do so
We only collect information that is relevant to providing our services or running our business effectively. Where relevant to a booking, we may use rider information provided in waiver or pre-ride forms to help assess suitability, plan routes and logistics, manage safety, and respond appropriately in the event of an incident or emergency.
Health and medical information
If you provide health, injury, medication, allergy, accessibility or other relevant medical information through a waiver, booking form or pre-ride questionnaire, we will only use that information where it is reasonably necessary to help us deliver a safe and suitable cycling experience, or to respond appropriately in an emergency.
We treat this type of information as sensitive personal data and take appropriate care with how it is stored, accessed and used.
How long we keep your information
We keep personal information only for as long as necessary for the purposes it was collected, including legal, insurance, accounting and operational reasons.
For example, we may keep:
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Enquiry information for a limited period after your initial contact
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Booking and payment records for several years where required for accounting or legal purposes
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Rider or emergency information only for as long as reasonably necessary in relation to the booking and any follow-up matters
Any health or medical information provided for a booking will only be kept for as long as reasonably necessary for the ride or tour, and for any related safety, insurance or legal follow-up where required.
Sharing your information
We do not sell your personal information.
We may share your information only where necessary to run your booking or business operations, for example with:
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Payment providers
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Accommodation or other suppliers involved in your booking
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Guides or support staff helping deliver your ride
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Professional advisers, insurers or emergency services where needed
Where relevant for safety, limited information may be shared on a need-to-know basis with a guide, support staff, insurer, medical professional or emergency service.
Website usage and cookies
Our website may use cookies or similar technologies to help it function properly and, where enabled, to understand how visitors use the site.
If we use analytics or similar tools, they will only be used to help improve the performance and user experience of the website.
Your rights
You may have the right to request access to the personal information we hold about you, ask us to correct it, or ask us to delete it where appropriate.
You may also have the right to object to certain uses of your information or withdraw consent where consent has been given.
To make a request, please contact us using the details at the top of the page.
Data Security
We take reasonable steps to keep your personal information secure and to protect it from unauthorised access, loss or misuse. However, no online system can be guaranteed to be completely secure.
Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last updated” date.
Contact
If you have any questions about this Privacy Policy or how we handle your information, please contact us at contact@keldaadventures.com.